Amazon’s popular discounts typically begin in July.
WASHINGTON — Amazon has officially announced the timing of Prime Day this year, arriving earlier than usual.
The popular discount event has traditionally been a two-day sale in recent years, but the retailer said that by 2026, Prime members will have four days to shop.
Prime Day 2026 will begin on June 23 at 12:01 pm PDT and run until June 26.
“Prime Day is the biggest shopping event of the year just for members, whether they’re looking for deals on the latest gadgets, getting a head start on back-to-school shopping, or saving on fresh groceries and household essentials,” said Jamil Ghani, vice president of Amazon Prime. said in a press release. “This year, we’re making it even easier for members to find the content they want, and the excitement starts on day one, from getting $5 pizza at Little Caesars to early screenings Spider-Man: A Brand New Day In the theater. “
Prime Day is usually held in July. The online retailer last held Prime Day in June in 2021.
Walmart and Target tend to hold their own sales events around Prime Day, and Target has announced Circle discount day Around the same time frame.
When is Amazon Prime Day 2026?
Prime Day will begin on June 23 at 12:01 pm PDT and run through June 26.
What’s new on Amazon Prime Day?
Amazon has announced the return of “Today’s Big Deal” for Prime Day. Starting at midnight Pacific time every day, top brands like LG, Sol De Janeiro and Levi’s will be launching “Themed Daily Deals.”
These “Big Deal” drops will feature “some of the most exciting offers of the event” and will only be available for a limited time while supplies last.
Details about Prime Day discounts, offers
According to Tuesday’s announcementPrime Day will include deals on Hydro Flask, Away, Milk Makeup, Owala, Dyson and more.
Amazon also announced the reinstatement of its Little Caesars pizza deal. Prime subscribers can enjoy a $5 classic large pepperoni or cheese pizza from June 15 to June 26. This offer can be redeemed up to five times on different dates, for a total savings of $30, depending on location. Orders must be placed at Amazon.com/LittleCaesars.
Early Prime Day Deals
Although the four-day event begins a few weeks later, Members can get some early Prime Day deals On select Amazon devices and some small business products.
Do you need a membership to shop on Amazon Prime Day?
Yes, customers will need to be a Prime member to purchase all offers available on Prime Day 2026. In the United States, membership costs $14.99 per month or $139 per year. You can also Qualify for a 30-day free trial.
