The new program will allow eligible Premium subscribers to purchase select concert tickets before they go on sale to the general public.
WASHINGTON — Have you ever struggled to get tickets to an artist you’re a huge fan of? Spotify has a solution that can give you the seat you need.
The streaming service is emission A new ticketing feature aims to help loyal fans secure seats at concerts before tickets go on sale to the public. The “Reserve” program will allow eligible Spotify Premium subscribers in the United States to receive tickets reserved exclusively for top fans of participating artists.
Spotify says the feature is designed to reduce competition with bots and scalpers while rewarding listeners who regularly engage with artists on the platform.
“Through Reserve, Spotify will identify an artist’s most loyal fans and provide them with two tickets to the tour,” the company said in a blog post announcing the plan.
The feature will initially launch on select tours this summer, before expanding to additional artists and concerts.
Spotify said eligibility will be based on user engagement, including streaming activity, sharing and other interactions with the artist. The company also said it plans to verify events to help ensure tickets go to “real human fans, not bots.”
Eligible users will receive an email and in-app notification and have the opportunity to purchase up to two tickets through ticketing partners before the public sale begins.
Spotify said ticket availability will vary based on artist, venue and location, and not all fans will receive the offer as demand is expected to exceed the number of reserved seats.
The launch marks Spotify’s latest push into live music and concert discovery. The company says it has partnered with more than 40 ticketing platforms and driven more than $1.5 billion in ticket sales through its concert-related features.
How Spotify Reserved Works
Eligible Spotify Premium subscribers will be notified if they qualify for pre-order tickets. Fans can purchase up to two tickets for one day during a dedicated early access window.
Tickets will be sold through third-party ticketing partners.
The feature will initially be limited to U.S. users 18 and older, with eligibility based on Spotify engagement and user location settings.
