A Florida man sold his home for nearly $1 million in just five days by relying on the artificial intelligence bot ChatGPT instead of a traditional real estate agent.Robert Levine, a Miami resident and father of three, said he turns to artificial intelligence to handle nearly every part of selling, from property pricing to marketing. The four-bedroom, three-bathroom home ultimately sold for $954,800, about $100,000 more than the local agent’s estimate.Levin said the decision was part of an experiment. “I really wanted to challenge myself to use AI throughout the entire journey, not just piecemeal,” he told NBC Miami. He added: “Every step of the way.”Instead of hiring an agent, he used a chatbot to develop a sales plan, determine the price and improve the appearance of his home. The AI tool recommends specific upgrades it believes will add value.“We repainted several rooms in the house because ChatGPT said that’s where you get the greatest return on investment,” Levine said.ChatGPT also helped create the listing description, provided advice on when to put the home on the market, and guided him through the process of listing the home on multiple listing services. It recommended launching the listing mid-week to attract more buyers.This strategy works well. Within three days of listing the property, Levine received five offers. By the end of the week, he had a deal. He also uses the same tool to help draft contracts.“This exceeded our expectations,” Levine said.He added that the chatbot’s pricing recommendations gave him more confidence than traditional agents. “When we met with real estate agents, they lacked confidence in pricing,” Levine told Fortune. “ChatGPT gives us more confidence in the price point where the market is heading,” he added.Although Levine hired an attorney to review the final documents, he believes this approach helped him save money. “We estimate that leveraging these AI tools will save us about 3% of the total sales price, which is meaningful money for us,” he said.Despite its success, Levine said AI should not completely replace human professionals. “The impact they have is very real,” he said.
